A
Company Product “Tus Delipostres”
1. Name of
the product.
Company Tus Delipostres.
Product
Features:
• Product class:
Among the
products to be marketed we have:
Fruit based desserts
Flan of different flavors
Assorted Flavors Ice Cream
Milkshakes
• Parts of
the product:
The products are totally suitable for the consumption of the people and
count on a great variety of flavors.
• Product
Features:
Tus Delipostres is a company that produces and distributes food products
(desserts) with great variety of shapes, colors and delicious flavors, we
handle three types of portions, small, medium and large.
• Product
functions:
That people when they buy our products have the security that they are
consuming the best flavors.
• Prices
The prices of marketed products range from $ 3000 to $ 20,000
2. Market competition
The products to be investigated in the competition are:
Flan and ice cream: competition handles this product in a single presentation, its prices are high because it has high demand and few places that offer them under the same quality standards.
Product Features:
• High quality standards
• Standard portions
• Variety of products
• Brand positioning
• Reliability
• Prices not very affordable for the entire public
• Compare the products
through a Product Report
Product of Tus delipostres |
Product of the competition |
Flan
|
Flan
|
180 gr
|
180 gr
|
Various presentations |
Standard presentation |
$ 3.000
|
$6.500
|
Different shapes |
Standard shapes |
Establish the advantages and disadvantages of your product in relation to the competition.
• Advantage:
Lower prices
Great market study
Lots of demand for the products on offer
Innovative products
• Disadvantages:
We are new company
The competition has great attraction for the position in the market
The competition handles large volume in dairy products
Determine the excellence of your product.
The company Tus Delipostres is in the challenge of proposing in the market innovative desserts that people recognize for their flavors and shapes since we have very good quality, well defined flavors and presentations for all tastes
3. Selection of suppliers
Investigate at least two suppliers to supply and distribute raw materials or services to your companies.
Potential suppliers that could supply raw materials for the production of products would be:
1. Supermarket "Selecto"
2. Supermarket "Fruandes"
Establish ten characteristics to evaluate suppliers
• Comply with stipulated delivery times
• Offer a favorable price
• Have good quality in the products offered
• Have personnel trained in the transportation of products
• Provide good service
• Have a good reputation
• Have a prompt response to needs
• Have experience
• Provide good service
• Good location
Compare the suppliers of your product.
Positive aspects of the supermarket "Selecto":
• Complies with stipulated delivery times
• Offers a favorable price front in raw materials
• Has good quality in the products it offers
• Has personnel trained in the transportation of products
• Offers a good service
• Has a good reputation in the market
Negative aspects of the supermarket "Selecto":
• The location of the supermarket is a little farther than expected
• Does not have a long history or experience
• Does not offer a very friendly response to a suggestion or complaint
Positive aspects of the supermarket "Fruandes":
• Provide quick responses to suggestions or complaints
• Has accredited experience
• Offers a good service
• The location of the supermarket is favorable to us
• Has good quality in the products it offers
Negative aspects of the supermarket "Fruandes":
• Somewhat high prices on products
• Does not have personnel who adequately transport products
• It takes a while to deliver the requested products
Select the best supplier for your product.
For the company Tus Delipostres the best supplier of raw materials is the supermarket "Selecto" since it has very good references compared to the established to evaluate according to the previous, however the supermarket "Fruandes" is like a second option since it is a good plan Manage business relationships for eventual cases that may arise.
Diagram of the flow of information to be established is as follows:
• Internal communication of the company with regard to information that is unique and exclusive with regard to the management of personnel, purchases, sales and of course the manufacture of products.
• External communication of the company with partners and customers, suppliers and vendors, where the deal is cordial and is handled somewhat more open